US: Playboy magazine founder Hugh Hefner dies at aged 91

Story By: Rajesh Sharma
Thursday, September, 28 2017 - 16:23

The founder of the American adult magazine Playboy, Hugh Hefner died at the age of 91 at his home in Los Angeles.

Mr Hefner started publishing Playboy, the largest-selling men's magazine in the world, in 1953. The first edition featured a set of nude photographs of Marilyn Monroe. 

Playboy made Hefner a multi-millionaire. His business empire included casinos, TV shows, a jazz festival and a string of Playboy Clubs whose cocktail waitresses wore bunny ears and cottontails.

His son, Cooper Hefner, in his tribute called his father an advocate for free speech, civil rights and sexual freedom.

Mr Hefner claimed to have slept with more than 1,000 women, and credited the impotence drug Viagra with maintaining his libido.

In 2012, aged 86, he married his third wife Crystal Harris - who was 60 years his junior.

"I would like to be remembered as somebody who has changed the world in some positive way, in a social, sexual sense, and I'd be very happy with that," Hefner told reporters. "I'm a kid who dreamed the dreams and made them come true."



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